Bachelor of Science in Marketing
Marketing majors learn how to create campaigns that move consumers with clear, consistent
messaging. You’ll learn how to acquire or mine data and use it to understand who your
customer is and what they like and dislike, informing your marketing decisions. You’ll
also work with real-world clients to create marketing plans that target specific demographics,
including setting a budget and choosing which media to pursue.
In addition, our curriculum covers vital product marketing topics including how to develop consumer and business-to-business products and services, how to bring them to market, and the strategies organizations use to manage pricing, promotion, and distribution.
Marketing majors leave Rosemont poised to make an impact in the business world, or to achieve a master’s degree.
Why Study Marketing at Rosemont?
In addition to your core business classes, as a Rosemont student you’ll also get a strong foundation in ethical decision-making and collaborative leadership that will set you apart and prepare you to make a positive impact in any career. Rosemont prepares all its students to build a career based on sound leadership combined with strong skills in your field of study.
Rosemont believes in combining hands-on experience with coursework in your field will deepen your understanding of the content and best prepare you for the job market. All business students have the ability to pursue an internship or study abroad program for this reason. You will also take the Senior Seminar course senior year, which is another opportunity to apply what you’ve learned to a hands-on project.
Coursework Examples
Marketing majors are required to take core classes in the major in addition to a set of core business courses and general education requirements.
- BUS 0335: Consumer Behavior
- BUS 0305: Introduction to Finance
- PHI 0270: Business Ethics
- BUS 0395: Advertising
- BUS 0365: International Marketing
Look Forward to a Successful Future
According to the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is projected to grow 8 percent by 2028, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.
When it comes to types of marketing jobs, the options are almost limitless. In addition, all Rosemont undergraduates have at least one learning experience outside the classroom before they graduate. These include internships, which provide you with vital hands-on experience before you enter the job market after college. Jobs for graduates with a BS in Marketing include:
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Content Manager/Marketer
- Search Engine Optimization Specialist
- Email Marketing Manager
- Web Content Writer
- Web Producer
- Product Manager
- Marketing Analyst
- Public Relations Manager
From Our Students
I’m encouraged by professors and staff to seize every opportunity I can to pursue
my interest in marketing. Campus clubs and organizations have provided students, like
myself, with a springboard to the real world. It is this harmony of education and
collaboration that has helped to strengthen my networking and internships. Overall,
I have learned to pursue absolute excellence, which I aim to pursue, both professionally
and personally, through my career." – Brie Muldoon ‘23